Social media is an incredible way to connect with your target market and grow your business. It’s also a great tool for keeping up-to-date on what people want. It can be time-consuming to manage all of these accounts. Luckily, there are tools available that will help you keep track of the conversations happening on social media about your company or industry.
This article will explore six important features that any good social media monitoring tool should offer.
1. Ability to Track Mentions of Your Company or Brand Name
You must track what people are saying about your company or brand name on social media. This should be one of the primary functions of your monitoring tool.
As much good publicity as there may be for your company at any given time, negative feedback could potentially damage revenue if not dealt with swiftly. With a proper monitoring tool available, you will have complete access to all conversations happening around your business so you can respond appropriately when necessary.
2. Keywords and Hashtags Tracking
To effectively track your brand or company, you need to know what keywords and hashtags to follow. This is especially important if you are targeting specific demographics or markets.
Your social media monitoring tool should allow you to track various keywords and hashtags related to your industry or business. This will help you stay on top of the latest trends and see how your company is being talked about in relation to others.
3. Sentiment Analysis
Not all mentions of your company or brand name are good. Some can be downright nasty. It’s important to track the sentiment (positive, negative, or neutral) of these conversations to gauge public opinion.
Your social media monitoring tool should offer sentiment analysis so you can see how often a particular sentiment is being expressed and which keywords and hashtags are associated with it. This information can help you decide where to focus your marketing efforts.
4. Multiple Platforms and Languages
Not all social media platforms are created equally. You need to track conversations about your company or brand name across major social media channels, not just Facebook and Twitter.
Another thing you’ll want to consider is the ability of your tool of choice to monitor conversations in multiple languages. This can help if you have global consumers or an international market share that could potentially be at risk due to negative feedback on certain forums.
5. Alerts and Notifications
As a business, you can’t afford to sit around all day waiting for news to come to you. You need to be proactive in your social media monitoring efforts.
That’s why alerts and notifications are so important. They allow you to set up specific criteria that, when met, will trigger an email or notification letting you know about the conversation. This way, you can address any potential crises as they happen. Your monitoring tool should offer email and mobile notifications for maximum convenience.
6. Trending Topics
It’s important to know the latest trends in your industry. Your social media monitoring tool should have a trending topics section that you can use for this purpose. If there is anything negative happening related to your brand or company, it could mean lost revenue if not addressed quickly enough.
Trend analysis will also help you see where consumers are spending their time online to make sure your business is taking advantage of these opportunities.
NetbaseQuid is a social media monitoring company that can help you reach your business goals. If you’re looking for an all-in-one monitoring solution, NetbaseQuid is worth considering. They will provide a wealth of information to help you make informed decisions about your marketing efforts.