Several people have told me that they are thinking of starting a podcast of their own, but they aren’t sure if doing so will be worth it. If you are in the same boat, then this article by the professional ghostwriting services agency is for you.
Here are the top reasons why you should start your podcast:
Audio content when you start a podcast is convenient for the customer
I think Seth Godin said that as marketers, what we are competing for the most is someone’s attention. There is a good amount of information available to all of us, coupled with so many distractions. When you Start a Podcast focusing 100 percent of our attention on one particular piece of content (an article or a video, for example) is becoming increasingly difficult to do. It’s challenging to ignore everything that wants your attention to focus 100 percent of your attention on reading a blog or watching a video in its completion.
The great thing about when Start a Podcast is the content is audio and can be listened to while the listener is also doing something else. They can multi-task quickly. Someone can listen to when you start a podcast while cleaning, driving their car, jogging, or exercising. Doing so would not distract them from their activity. It enriches. Audio content is convenient.
To build an audience
Just like a blog, when you Start a Podcast is a way to build an audience. As you start a podcast it grows in popularity, your audience increases. Not everyone who listens to when you start
podcast will come back for more, but the ones who like your style and your content will become loyal listeners. They will recommend your performance to others, and over time you will build a tribe of fans eager to hear your next episode.
Hosting your show on iTunes or Stitcher will also expose your performance to new listeners who find your show by searching for some topics on those platforms. For instance, if you host a show about cleaning, someone looking for a podcast about cleaning will find your show if it appears in the top search results for that keyword.
It does not cost much to get started
If you wanted to start a podcast ten years ago, you would have to spend thousands of dollars on equipment just to get started. This is no longer the case. When I launched my podcast a few years ago, I spent around $250 on equipment. And since then the cost for the exact equipment has come down by nearly 50 percent.
There are only a few pieces of different equipment needed to host your show. The first is, of course, a computer with an internet connection. From there, your primary essentials are a mic, headset, and filter. I currently use a regular microphone, a pair of headphones, and a pop filter. I found a similar combination of equipment on Amazon for $139.99. Excellent deal.
To increase the value and size of your network
When you host of starting a podcast in which you interview some guests for your show, one of the most obvious benefits of doing so is increasing your network. Starting a podcast is a significant platform to leverage to reach out to different people you might not have been able to otherwise. As your audience grow, your ability to reach out to the high-profile experts in your industry increases.
Every person you invite as a guest on your podcast can potentially become a valuable contact for your life. I’ve interviewed around 70 guests for my podcast, and I have kept in touch with almost all of them. Some have become very close friends of mine. We have worked together on particular projects or shared ideas to help each other.
You can earn from your show
A podcast does not have to be just a hobby. There are ways you can earn from your show. John Lee Dumas is an expert at this. He generates multiple five figures per month from sponsors alone and has taught thousands of people how to monetize their podcast.
There are some ways you can monetize your podcast. If your download numbers are high, you can charge the sponsors to be mentioned on your show. You can also use your performance to promote your products or services. Another option is to add a recommended resources section on your show’s primary site and include attached links in each recommendation. This way, when someone clicks on a resource and decides to buy, you earn a commission from the lead.
Position yourself as an authority in your industry
Sharing helpful advice on a particular topic consistently helps position you as an authority in your niche. Hosting a podcast has the same effect as running a blog. As said by fiction ghostwriter It helps develop your PR as an expert. As you increase your authority in your industry, you attract other opportunities to you. You may also consider offering consulting services as people begin asking you for specific advice on your area of expertise.
To promote your products or services
A podcast can be the best tool to attract your ideal clients. You can use your podcast to help promote your products and services, such as books or even consulting services. You can mention these things in your shows or tell your listeners to visit your site to know more about your offer.
Hearing your voice makes it personal
When someone hears your voice, it is personal. They can listen to your excitement, your emotion. It cannot be easy to convey those things with written words. When someone listens to you while exercising or driving their car, it is the closest thing to have next to them with a conversation. As your audience listens to your shows, they begin to develop a connection to you. People will start to like you, not just the content you share but also your communication style.
It doesn’t take much time to maintain
A few podcasts out there publish episodes daily. That can be a lot of work. But most shows broadcast a show once per week, sometimes less, and that seems to be the norm. The good news is that once a show has been launched, maintaining it isn’t as time-consuming as most people think.
There are a few steps in publishing an episode. The first is planning the episode, followed by recording it, then editing it, creating a page for the episode on your website, publishing it, and promoting it. Me as an example, all of those steps together take only 2-3 hours of my time, and a show on my podcast is only 45 minutes long. I have an assistant who assists me with most of these steps, and I recommend that you do the same.
As a podcast host, most of your time should be spent planning your episodes (preparing your content or finding guests and preparing questions for them) and recording them. Delegate the other steps to someone else.
Hosting a podcast is fun!
The last reason you should start your podcast is that hosting a podcast is a lot of fun! The benefits listed above make sense, but if you don’t enjoy something, why do it? All the activities fill up my calendar of the week, recording a podcast episode is one of my favorites.
If you have passion and expertise on a topic, you should consider hosting a podcast on it. If there’s a topic you are interested in but don’t know much about, consider starting an interview-based podcast and invite other experts to share their advice on your show! Either option is bound to be a blast.The Number of Reasons You Should Start a Podcast.