One of the biggest advantages of the development of digital technologies and online platforms is the wider selection of jobs, especially in the marketing sector. The presence of Instagram, LinkedIn, Facebook, and other social networks have a huge effect on marketing strategies, and they are the most common tools among people who are working in this field. On the other hand, there are also various tools that you can use to place ads, improve the visibility of some websites, and much more. Some of the most popular and effective marketing tools are Google AdSense, AdWords, Analytics, and much more. YouTube can also be very effective in promotions.
There are many people interested in this field of marketing, but you should know about some important factors about being successful as a digital marketer. Also, knowing that getting a job in digital marketing is not that easy because of great competition, you will need to find out more about what skills most of the companies require. You can visit here to see what jobs in this field are currently available in Australia, and check what particular skills and experience they seek. Furthermore, here are some of the most important tips for landing your first job in digital marketing.
1. Learn as Much as You Can
Marketing is a sector that is constantly evolving, especially when it comes to digital marketing and new online platforms being introduced all the time, and standard ones that are developing continuously. In that matter, you will have to learn all the time to expand your knowledge and keep your track with the most recent trends in this field. Moreover, there are many online courses and tutorials that you can find online, like ones on Udemy, Edx, and similar websites.
2. Start a Blog
There are many benefits to having your blog. First of all, you will get a lot of experience in the branch, and learn how to use numerous tools related to promotions, statistics, improvement of visibility, and much more. On the other hand, having a successful blog is a great chance for someone from a big company to see and become interested in offering you a contract or any other sort of collaboration. Moreover, your website will be available to recruit agencies, and you can share your CV along with other content. Also, starting a blog is very affordable because the only expenses are to pay for a domain.
3. Gain Experience in Advertising
Some of the best advertising tools are Google AdWords and Facebook Advertising, and every person interested in becoming a successful digital marketer should learn to use them properly. You can start by promoting your website, and you won’t need to invest too much in that. Also, you can find many tutorials and online courses related to this topic. When it comes to getting a job in digital marketing, most recruiters would seek these skills.
4. Be Prepared to Work for Free
As we already said, there is great competition in the marketing sector, and you will need some experience before you get your first job. However, you can start by offering someone to work for free for a limited time. This way, you will gather more experience and fill your resume. Also, you should look for some entry-level positions, and don’t expect to get some higher salary in case that they are prepared to pay you. Moreover, there are some websites like Upwork and Fiverr, where you can work on some short projects.
5. Use LinkedIn
When it comes to getting in contact with many companies, recruiters, and head-people, LinkedIn represents one of the best tools. This social network will help you to create a great base of people that could contact you or connect you with some company. However, it is very important to create a proper profile with all your skills and experience listed there.
6. Learn More About Positions and Companies You Are Interested In
The best way to handle some interviews for any position is to know what are their expectation and to learn more about the business of that company. You should know about the main products, projects, and services. Being prepared for an interview is the first step in getting a job. Also, there are different demands in this field for various companies, and you should learn about your tasks if they hire you.
7. Use Creative E-Mail Address
Even if it doesn’t sound so important, having some unique and creative e-mail addresses might attract some recruiters into sending you an invite for an interview. Also, if you have a blog, an authentic website will bring more visitors. You can create a Gmail account where you can use your name and surname, to be simple, or add something related to the content. However, keep in mind that you should keep it short. On the other hand, you can create an e-mail account with the same name as the domain of your website.
8. Apply for Jobs More Often
Don’t be afraid to apply for some position, even if you think that you are not well-experienced for that. The best way to get experience would be to apply for some entry-level positions such as marketing coordinator or specialist. Also, learn about a proper form of sending your resume with a good cover letter. Moreover, since you have little or no experience, be prepared that some company might not hire you, but gaining experience in attending interviews is also beneficial. In the end, you will become more confident and have better chances of getting a contract.
The marketing sector is very popular these days, and many people, especially younger generations, are interested in becoming a part of it. The best way to get a position in some company as a digital marketer is to constantly learn and expand your knowledge. Also, it is very important to be sincere and avoid mentioning some skills that you do not own. When it comes to resume and cover letter, try to be more creative and to attract the recruiter to call you for an interview.